Importance of wine shows, especially the Vins de Loire show.

Being winegrowers in Sancerre or wherever, it’s first of all a question of passion. But passion doesn’t make everything! We need be known to sell our production.

Wines professional shows take part of essential communication tools. The most important in the region is the exhibition Vins de Loire. It gathers together every year a lot of travelling salesmen, cellarmen, restaurateurs and wholesalers looking for good wines. As many potential buyers we need flatter them by giving them a glass of Sancerre, Pouilly-Fumé, Quincy or Menetou-Salon!

In few meters, every professional visitor can discover or try another time all grape varieties from the Loire valley and different vintages.

At Domaine Eric Louis’stand, it’s time to talk with clients coming here to taste the pasted year wine. We can also tell them about our work, climate of the pasted year – which will have some impacts on the wine and more generally about everything concerning the wine’s world.

Vins de Loire show is a great opportunity to finalize an agreement or to start new ones. Despite everything, show is not enough. We have to continue the relationships with our contacts all the year long. It’s a long run work: first meeting, first contact, a sample, phoning or emailing, successive tasting… For all these steps, Vins de Loire exhibition is pretty important because makes exchanges between all wine operators.

At the end, the people meeting during this professional show are our ambassador. He should love our wines in order to tell about them with good words. It’s our job to relay our passion!


Eric Louis Cellar
Celliers de la Pauline

Le Bourg - 26 rue de la Mairie
18300 Thauvenay - France
Tél : +33 (0) 2 48 79 91 46
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Domaine Eric Louis - Vins de Sancerre

+33 (0) 2 48 79 91 46